論文著述

(A)期刊論文

 

1.     Hung, Chia-Liang (2017). Online Positioning Through Website Service Quality: A Case of Star-Rated Hotels in Taiwan, Journal of Hospitality and Tourism Management, 31(June): 181-188 (DOI: 10.1016/j.jhtm.2016.12.004).

2.     Hung, Chia-Liang (2017). Social networks, technology ties, and gatekeeper functionality: Implications for the performance management of R&D projects. Research Policy, 46 (1): 305–315 (DOI:10.1016/j.respol.2016.11.009, SSCI, IF=3.470).

3.     Dong, Tse-Ping, Chia-Liang Hung, Nai-Chang Cheng (2016). Enhancing knowledge sharing intention through the satisfactory context of continual service of knowledge management systems. Information Technology & People, 29(4): 807 – 829 (DOI: 10.1108/ITP-09-2014-0195, SSCI, IF=1.15).

4.     Hung, Chia-Liang, Pei-Jen Shiu (2014), “Evaluating Project Performance by Removing External Effects: Implications to the Efficiency of Research and Development Resource Allocation Research Evaluation,” Research Evaluation, 23 (4), 366-380 (DOI:10.1093/reseval/rvu022, SSCI, IF=1.467).

5.     Hung, Chia-Liang, Jerome Chih-Lung Chou (2014), “Examining the Cultural Moderation on the Acceptance of Mobile Commerce,” International Journal of Innovation and Technology Management, 11(2) [19 pages] DOI: 10.1142/S0219877014500102.

6.     Hung, Chia-Liang and Jerome Chih-Lung Chou (2013), “Resource Commitment, Organizational Diversity, and Research Performance: A Case of the National Telecommunication Program in Taiwan,” Project Management Journal, 44(3), 32-47. (SSCI, IF=1.765)

7.     Hung, Chia-Liang, Shan-Jan Kuo, Tse-Ping Dong (2013), “The Relationship between Team Communication, Structure, and Academic R&D Performance: Empirical Evidence of the National Telecommunication Program in Taiwan,” R&D Management, 43(2), 121-135. (SSCI, IF=1.19)

8.     Hung, Chia-Liang and Jerome Chih-Lung Chou (2013), “Bidding Behavior under Proxy Agent Bidding Information in Online English Auctions: An Experiment,” Electronic Commerce Studies. 11(2), 227-246. (ISBN:1726-2364)

9.     Hung, Chia-Liang, Jerome Chih-Lung Chou, and Chung-Ming Ding (2012), “Enhancing Mobile Satisfaction through Integration of Usability and Flow,” Engineering Management Review, 1(1), pp.44-58. (DOI:dx.doi.org/doi:10.5539/)

10. Hung, Chia-Liang, Jerome Chih-Lung Chou, and Tse-Ping Dong (2011), “Innovations and Communication through Innovative Users: An Exploratory Mechanism of Social Networking Website,” International Journal of Information Management, 31(4), pp.317-326. (DOI: 10.1016/j.ijinfomgt.2010.12.003) (SSCI, IF: 2.692)

11. Hung, Chia-Liang, Jerome Chih-Lung Chou, Hui-Chuan Chu (2011), “An ASP Provision Strategy Integrating Service Quality with Software Quality: The SMEs Perspective,Journal of e-Business, 13(3), pp.555-585. (in Chinese) (ISSN: 1816-6598)

12. Hu, Yu-Ning, Jerome Chih-Lung Chou, and Chia-Liang Hung (2010), “Developing an Effective Industrial Cluster from Strawberry Farms: A case of Dahu Township in Taiwan,” Chinese Business Review, 9(11), pp.34-39. (ISSN:1537-1506)

13. Hung, Chia-Liang, Jerome Chih-Lung Chou, and Hung-Wei Roan (2010), “Evaluating a National Science and Technology Program Using the Human Capital and Relational Asset Perspectives,” Evaluation and Program Planning, 33(4), pp.487-497. (DOI: 10.1016/j.evalprogplan.2010.01.003) (SSCI, IF: 1.000)

14. Hung, Chia-Liang and Chun-Ya Hsieh (2010), “Searching the Fit Pattern between Cultural Dimensions and Consumption Value of Mobile Commerce in Taiwan,” Asia Pacific Management Review, 15(2), pp.147-165. (ISSN: 1029-3132)

15. Hung, Chia-Liang, Jerome Chih-Lung Chou, and Hung-Kang Wang (2009), “Optimal Product Feature Combinations of Smart Card Systems: An Application of Conjoint Analysis,” Marketing Review, 6(3), pp.447-470. (in Chinese) (ISSN: 1813-4483)

16. Chou, Jerome Chih-Lung, and Chia-Liang Hung (2008), “Applying Modular Operators in Platform Development— Case of NTT DoCoMo i-Mode,” Asia Pacific Management Review, 13(4), pp.713-722. (ISSN: 1029-3132)

17. Hung, Chia-Liang, Chang-Ming Yan, and Yu-Hui Chang (2007), “Critical Marketing Factors for Digital Publishing,” Electronic Commerce Studies, 5(1), pp.5-30. (in Chinese) (ISSN:1726-2364)

18. Hung, Chia-Liang and Shu-Yu Yeh (2007), “The Diffusion of i-Mode Overseas: A Perspective of Institutional Differences,” International Journal of Innovation and Technology Management, Vol.4, No.1, pp.69-86. (DOI: 10.1142/S0219877007000916)

19. Hung, Chia-Liang and Shu-Yu Yeh (2006), “The Influential Factors on the Successful Transaction of Internet English Auction,” Industry Forum, 8(1), pp.73-92 (in Chinese) (ISSN: 1607-7474)

20. Hung, Chia-Liang (1998), “The Evolution of Marketing Schools and the Analysis of New Research Trends: An Study of Literatures in the Journal of Marketing from 1991 to 1997,” Asia Pacific Management Review, 3(2), pp.129-147 (in Chinese) (ISSN: 1029-3132)

 

 (B)研討會論文

Chien-Chieh Huang, Chia-Liang Hung, Fang-Yi Chen, Hong-Wei Lin (2016). Bridge Lead Users to User Entrepreneurs- Exploring the Entrepreneurial Motivations. International Business Research, Economics, Finance and MIS Conference, pp.335-343, 19-21 July, Hokkado, Japan.

Chou, Chih-Lung, Hung, Chia-Liang, Hung, Ying-Hsun (2014), “Design Factors of Mobile Game for Increasing Gamer,” Proceedings of 2014 IEEE International Conference on Management of Innovation and Technology, 23-25 September, Singapore. (EI)

Hung, ChiaLiang, Jerome ChihLung Chou (2014), “Linking the Technology Deployment to Business Performance: A case of Website Service Quality Enhancement in Taiwan Hotel Industry,” 23rd International Management of Technology Annual Conference 2014, May 23-26, Washington, DC., USA.

Chou, Jerome ChihLung, ChiaLiang Hung (2014), “Positioning through Technology Deployment of Website Services: A Case of Hotel Industry in Taiwan,” 23rd International Management of Technology Annual Conference 2014, May 23-26, Washington, DC., USA.

Chou, Jerome Chih-Lung, Chia-Liang Hung, Nai-Chang Cheng, Tse-Ping Dong (2013), A New Perspective of Platform Strategy: Modularizing and Demodularizing in the Network Context,” Decision science institute 44th annual meeting, Nov. 16-19, 2013, Baltimore, MD, USA.

洪嘉良,謝佳甫,伍家興,陳芳儀 (2013), “行動團購應用程式設計與開發:服務體驗工程法之應用,” 19屆資訊管理暨實務研討會, 12, 國立台中科技大學

洪嘉良,廖朝威,徐旻暄 (2013), “網站服務品質與績效之分析:以台灣飯店網站為例,” 2013海峽兩岸旅遊觀光研討會, 8, 國立暨南國際大學

Hung, Chia-Liang and Pei-Jen Shiu (2013), Evaluating Relative Performance of Research Projects of National Technology Program: A Three-stage approach of Data Envelopment Analysis, 2013 R&D Management Conference, June 26-28, Manchester, UK.

 Hung, Chia-Liang and Shin-Mei Chen (2013), Social Network, Technology Centrality, Gatekeeper Position, and Research Performance: An Empirical study of National Telecommunication Program of Taiwan, 2013 R&D Management Conference, June 26-28, Manchester, UK.

洪嘉良、簡銘賢、江春瀚、廖朝威、謝加甫(2012),整合產銷資訊的電子化農場經營系統,第十八屆資訊管理暨實務研討會12/08,台北科技大學,台灣: 台北。

洪嘉良、陳欣玫、莊汶蓁(2012)社會關係、技術中心性與研究績效之關聯性研究中華民國科技管理學會年會暨論文研討會11/29-12/1,元智大學,台灣: 中壢(ISBN: 978-986-6594-26-7)

Hung, ChiaLiang, Jerome ChihLung Chou (2012), Organizational Diversity and Research Performance: A Case Study of the National Telecommunication Program in Taiwan, Proceedings of 2012 IEEE International Conference on Management of Innovation and Technology, pp.100-105, 11-13 June, Sanur, Bali, Indonesia, pp.100-105. (EI) (ISBN: 978-1-4673-0109-1)

Hung, ChiaLiang, Jerome ChihLung Chou, ShanJan Kuo (2011), “Team Communications and Academic R&D Performance: A Case of National Telecommunication Program of Taiwan,” Proceedings of 2011 IEEE Industrial Engineering and Engineering Management, 6-9 Dec., Singapore, pp.879-883. (ISBN: 978-1-4577-0738-4). (EI)

Chou, Jerome ChihLung, ChiaLiang Hung, W. T. Li, (2011) “Achieving Platform Leadership: Application of Inverting and Porting in System Development,” Proceedings of 2011 IEEE Industrial Engineering and Engineering Management, 6-9 Dec., Singapore, pp.1898-1091. (ISBN: 978-1-4577-0738-4). (EI)

洪嘉良、郭善真(2010)團隊結構、溝通機制與研發績效: 以電信國家型計畫為例,中華民國科技管理學會2010年會論文集1210日,國立清華大學,台灣: 新竹。

Hu, Y.- N., Chou, J.-C., Hung, C.-L. (2010), “Industry Cluster’s Effect on IC Design Firms: A Case of Taiwan Hsinchu Science Park,” PICMET 2010 Proceedings, pp.2681-2683, July 18-22, Phuket, Thailand. (EI)

Hung, Chia-Liang, T.Y. Yu, C. H. Huang (2010), “Incorporating Business Value Models into Organic e-Farming System,” Proceedings of 2010 IEEE International Conference on Management of Innovation and Technology, pp.1025-1030, 2-5 June, Singapore. (EI) (ISBN: 978-1-4244-6566-8)

Dong, T. P., J. C. Chou, C. L. Hung, and Wilson Chen (2010), “The Role of Intellectual Capital in Taiwanese Design Industry,” Proceedings of 2010 IEEE International Conference on Management of Innovation and Technology, pp.783-787, 2-5 June, Singapore. (EI) (ISBN: 978-1-4244-6566-8)

Hung, Chia-Liang, J. C. L. Chou, R.Y. Chung, T. P. Dong, (2010), “A Cross-Cultural Study on the Mobile Commerce Acceptance Model,” Proceedings of 2010 IEEE International Conference on Management of Innovation and Technology, pp.462-467, 2-5 June, Singapore. (EI) (ISBN: 978-1-4244-6566-8)

Hung, Chia-Liang, Seng-Hong Yu, Shan-Zhen Guo (2010), “Identifying the Top-tier Groups of National Science and Technology Program Using the DEA Approach: A case of Taiwan Telecommunication Program,” 4th Symposium on Data Envelopment Analysis, pp.242-247, Jan. 19-21, Yilan, Taiwan. (ISBN: 978-957-9583-75-6)

Chou, Jerome Chih-Lung Chia-Liang Hung, Rachug Yu and Yu-Ning Hu (2009), “Industrial Clustering in Agriculture and Tourism: A Case of Strawberry Farm in Taiwan Dahu,” 2009宜蘭縣地方特色產業行銷研討會()-頭城地方產業, 1125, 蘭陽技術學院。

洪嘉良、丁崇民、郭善真、余昇鴻 (2009),如何增加行動遊戲的滿意度:可用性與沈浸性之觀點,2009 資訊管理與數位內容研討會: 宅經濟下的數位應用1120日,彰化師範大學。

洪嘉良、朱慧娟 (2009),軟體應用服務供應商的服務品質與軟體品質之關聯性研究: 使用者觀點,2009年產業電子化產學合作研討會及產業個案撰寫競賽925日,經濟部工業局,國立台北科技大學(ISBN:978-986-84899-1-2)

Hu, Yu-Ning, Jerome Chih-Lung Chou, and Chia-Liang Hung (2009), “Developing an Effective Industrial Cluster from Strawberry Farms: a case of Dahu Township in Taiwan,” International Council for Small Business (ICSB2009), June 21-24, Seoul, Korea.

Chou, Jerome Chih-Lung, Chia-Liang Hung and Shu-Luan Kao (2009), “How Could a Small First Mover Win a Big Late Follower? A Simulation Analysis of KKBOX vs. Yahoo in Taiwan,” International Council for Small Business (ICSB2009), June 21-24, Seoul, Korea.

Hung, Chia-Liang, Jerome Chih-Lung Chou, and Hung-Wei Roan (2009), “Measuring Performance of the National Science and Technology Program: Perspectives of Human Capital and Relational Assets,” Proceedings of International Conference of Management Science and Decision Making (ICMSDM), pp.97-103, 30 May, Taipei, Taiwan. (ISBN: 978-986-6717-36-9)

洪嘉良、周志隆、王鴻康(2009),智慧卡系統的最適產品特徵組合: 聯合分析之應用,2009電子商務與數位生活研討會(ECDL2009),頁976~989314日,台北,台灣。(ISBN: 978-957-9129-72-5)

Hung, Chia-Liang, Jerome Chih-Lung Chou, and Kai-Yu Hsu (2008), “Searching for Lead Users in the Context of Web 2.0,” Proceedings - 2008 IEEE International Conference on Management of Innovation and Technology, pp.344-349, 21-24 Sept., Bangkok, Thailand. (EI) (ISBN:979-1-4244-2330-9)

洪嘉良、王鴻康(2008),建構採用電子智慧卡支付系統的決定要素,第19屆國際資訊管理學術研討會(ICIM 2008)516-17日,南投,台灣。

洪嘉良、朱慧娟、王鴻康(2008),利用聯合分析法區隔線上音樂市場與設計產品組合,第19屆國際資訊管理學術研討會(ICIM 2008)516-17日,南投,台灣。

Hung, Chia-Liang, Yea-Huey Su, and Li-Ping Cheng (2007), “Modeling the Valuation Process of Silicon Intellectual Property in the Semiconductor Inductry,” Proceedings of 2007 IEEE Industrial Engineering and Engineering Management, pp.592-596, 2-5 Dec., Singapore. (EI) (ISBN: 1-4244-1529-2).

Hung, Chia-Liang and Chun-Ya Hsieh (2007), “Cultural Influencers on Consumption Value of Mobile Commerce,” Proceedings of Business and Information (BAI 2007), Volume 4, July 11-13, 2007, Tokyo, Japan. (ISSN: 1729-9322)

Hung, Chia-Liang and Chun-Ya Hsieh (2007), “Searching the Fitting Pattern between Cultural Dimensions and Consumption Value of Mobile Commerce,” Proceedings of 18th International Conference on Information Management (ICIM 2007), May 26, Taipei, Taiwan. (ISBN-13:978-986-80251-9-6)

Hung, Chia-Liang and Yu-Hsien Li (2006), “Examining Influence of Signaling Agent Information on Online Auction Mechanism Design,” The 12th Annual Asia Pacific Management Conference, pp.1030-1038, Nov. 17~19, Bangkok, Thailand. (ISBN: 974-8257-30-4)

Chou, Jerome Chih-Lung and Chia-Liang Hung (2006), “Applying Modular Operators in Platform Development—Case of NTT DoCoMo i-Mode,” The 12th Annual Asia Pacific Management Conference, pp.1321-1327, Nov. 17~19, Bangkok, Thailand. (ISBN: 974-8257-30-4)

洪嘉良、周志隆、蔡志祥 (2006),平台觀點的線上音樂之擴散競爭, TBI2006台灣商管與資訊研討會111,台北大學,台灣。(ISBN-12:978-957-29969-7-3)

周志隆、洪嘉良 (2006)Incorporating Network Effects in Industry-Wide Platform Strategy Making2006工研院創新與科技管理研討會1013日,頁23,台中,台灣。(ISBN-13: 978-986-7621-45-0)

Hung, Chia-Liang, and Shu-Yu Yeh (2006), “Why i-mode Moved Slowly in the Overseas Markets? A Perspective from Institutional Differences,” Proceedings - 2006 IEEE International Conference on Management of Innovation and Technology, v 2, pp.989-993, 21-23 June, Singapore. (EI, ISBN: 1-4244-0148-8)

Hung, Chia-Liang, Yea-Huey Su, and Li-Ping Cheng (2006), “Research on the Valuation and Pricing of SIP Transactions,” 61st International Atlantic Economic Conference, 15~19, March, Berlin, Germany.

Hung, Chia-Liang, and Shu-Yu Yeh (2006), “The International Diffusion Strategy of M-commerce and the Japanese I-mode,” 61st International Atlantic Economic Conference, 15~19, March, Berlin, Germany.

洪嘉良、蘇雅惠、承立平(2005),矽智財的評價與定價模式,中華民國科技管理學會年會暨論文研討會科技創新與區域合作2005128~10日,頁L3-1~L3-12,台南成功大學,台灣。

洪嘉良、李育憲、蔡志祥(2005),建構於多重拍賣機制的雛形交易市集,2005中華民國商業流通研討會行銷流通e化新趨勢2005111,頁13~25,高雄第一科技大學。(ISBN: 986-00-2570-3)

洪嘉良、謝淳雅(2005),貨櫃維修服務之雛形電子交易市集,2005中華民國商業流通研討會行銷流通e化新趨勢 2005111,頁213~224,高雄第一科技大學。(ISBN: 986-00-2570-3)

Su, Yea-Huey, Chia-Liang Hung, and Li-Ping Cheng (2005), “Inter-Firm Collaboration for Transaction of Silicon Intellectual Property in IC Design Service Industry,” Proceedings of 2005 IEEE International Engineering Management Conference (IEMC2005)—A Strategic View of Engineering and Technology Mnagement, v.2, pp.902-06, Sept. 11~14, Newfoundland, Canada. (EI, ISBN: 0-7803-9140-3)

洪嘉良、顏昌明、張宇慧(2005),數位發行之關鍵行銷因素,創新與科技理研討會20059月,頁11~20,新竹,工業技術研究。(ISBN: 957-774-738-8)

Su, Yea-Huey, Chia-Liang Hung, and Li-Ping Cheng (2005), “Co-opetition of Third-Party Silicon IP Providers in the Semiconductor Industry,” Proceedings of 10th Annual Conference of Asia-Pacific Decision Science institute (APDSI 2005)—Collaborative Decision Making in the Internet Era, June 28~July 2, Taipei, Taiwan.( ISBN: 1539-1191)

洪嘉良、葉淑瑜(2005),網路英式拍賣之策略屬性分析,銘傳大學國際學術研討會,20053,頁1269~88.